Google AdWords Reseller and a Google AdWords Profe...

Google Adwords is the service provided by the Google where you can display your text ads along with Google search results. It offers PPC (Pay per click) advertising and site targeted advertising for text ads and banner ads. Now days, you can find a number of companies who are Google adwords reseller. So, what service do they offer? What is the difference between them and a Google adwords Professional /Program?

Google Adwords Program (GAP) is the service designed by Google for those individuals and companies who want to have multiple adwords accounts. In order to qualify to be a certified professional, you need to pass certain advertisements and spend a minimum budget for 3 months. In other words, you need to convince Google to trust you and your business. Once you have met this requirements you will receive a logo which you can display in your Website. When people will click on those logos, they will be redirected to a different page which will be a status page that certifies that the person is a qualified professional.

Being a certified professional and having a Google logo will increase people’s trust on your business and create a brand name for you. Usually people prefer to have business with certified professionals.

On the other hand, Google Adwords resellers perform the role like a salesperson. He acts like a salesperson appointed by Google, who has some monthly or yearly quota to meet. A reseller is someone who sells Adwords. One should not make the mistake of confusing Google reseller as Google adwords professional. A GAP role is more towards learning strategies to rank your ads higher at a lower bid prices. They help to increase conversion rates.

Be careful. There are many agencies who try to take advantage of the importance of Google Adwords Proffesional and are generally the reseller. You should first make sure and ask them about optimization tips to increase the conversion rates. If you want to get good results, you need to work with Google professional not with an adwords salesperson.

- Tony Josan – Toronto Web Development

Internet Marketing – Make money with Google Adword...

Google is known as one of the top search engine of the world today. Google also has a paid version to display your Website in search results. It is known as Google Adwords. What Google does is to enable you to post your business ads on Google network.

The best thing about Google Adwords is you can be a part of it, no matter whatever budget you have. You have to pay only when someone actually clicks on your text ads. Your text ad will be displayed along with the search results when someone search for your selected keyword. The amazing thing is, this way you will be targeting a selected group of people who are actually interested in your kind of product and services and are searching for it.

Google offers you to choose out of the number of features Google adwords has to offer. You can select whether you want to display your ad all over the Google network or you can choose particular content places where you want to show your ad. You can also go for contextual targeting.

Google adwords is a program which is suitable for everyone starting from a newbie to a very experienced person. You can also go for video, text and images to attract a wider range of audience. Google charge a one minimum one time activation fee and then you can choose your own budget. You can choose how much you want to pay when somebody click on your ads.

So, you are only paying for visitors visiting your Website. If your ads are not clicked you are not paying anything. You can keep a track of your adwords progress with the updates that Google provides you. Though sometimes you might get clicks but no visible benefit for your business. Many people just click ads for fun. Many times you receive a lot of visitors but are not able to convert the visits to sales.

It might take some time for the new marketers to show up the results for using Google Adwords.  Still Google has come up as a boon for the Internet marketers, where Google is earning as well as those websites also who display Google ads. Internet marketers are on the gaining side also.

- Tony Josan – Toronto Custom Web Design

Enter the world of business Web hosting

What is business web hosting? A business creates, design and develop a Website, while Web host takes the responsibility of maintaining the network of web servers. This is the best option available for those who are new in the field of web development. It is less stressful and easy option.

All of us know that in today’s time a business Website is a very important source that contributes to the success of business. However, the process of making a Website can be very stressful. This is where Web hosting company comes into scene. Such a company can prevent all your stress and convert the tedious work into a piece of cake for you. Apart from these, there are also a number of other factors, you need to take care of while displaying your business in the Internet.

You need to have proper check on Web hosting company before finalising it for your Website. Web hosting reviews which are available online, are an excellent way to find out about the best hosting providers. There are huge numbers of reviews and it is really time consuming to read so many of them. So, it is best to choose some specific Web hosting reviews, that are factual and worth reading. Given below are few essential facts on Web hosting services about which you must find out –

1. Reliability: These online reviews will tell you about the reliability of these Web hosting service providers. It should give you some live examples to verify. Also, it should describe the availability of disk space, bandwidth and speed.

2. Technical and customer support: The technical support should be able to assist you in troubleshooting and any kind of technical problems associated with Web hosting. Customer support should be available to answer queries and meet the needs of web users.

3. Cost-effective: We always want the best and cheapest option. Hence price effectiveness in a real important factor. You can make comparison on different service provider and choose the best out of them which fits in your budget

4. Down time: A good web hosting company should have all the necessary web applications to provide necessary facilities to its customers. Downtime should be very low. Because higher the downtime and more the number of customers you are going to lose every second. You should choose a web hosting company with all the best of hardware and software installations to ensure the best of services.

- Tony Josan – Toronto Web Design & Hosting

Dedicated Web Hosting – The Difference

When we talk about Web hosting, there are numerous options available in the market to choose from. When you are looking for options while trying to get a web hosting service provider for your website, you may be overwhelmed at the entire concept of just what you need to get. Of course, this depends on the type of need you have for your website that you want to host. For instance, if you are thinking to conduct an online business with your website, you might want to consider the dedicated web hosting solution. You probably then fall in a need to learn as much as you can about the dedicated web hosting solution talking about the entire digital business solution you intend to run on the Web.

For a serious business conducted online, a shared hosting solution is generally not a good option especially for the people who aim to build their brand presence too. This is because of the possible risks that might be there when they do, and there are many potential problems that you are going to be facing when all you want to do is to actually get your presence online. Hosting your business site on a shared platform is a problem because your data pipeline is being shared among many people, and if some other website clogs this pipeline, it may end up leaving your website non-responsive and prone to loss of business, money and reputation.

Considering these reasons, dedicated solutions are gaining popularity increasingly. Security features, failure safety of your business, avoiding losses to money, reputation and business are big reasons why people are now choosing the dedicated hosting solutions over others while trying to mark their presence online. Simply, when you don’t any data or space with other people on the Internet, your business runs smoothly in isolation. Moreover, you get some dedicated staff or some maintenance activities targeted completely on your own website. This offers you a much more stable website and well maintained system as a whole.

After all, the integrity and ethics are the keys to any business regardless of size and number of customers with a business. Integrity of data, confidentiality of yours and your customers’ information are of high importance and indeed, are requirements in many countries. With a little cost of having a dedicated hosting solution, you can meet these requirements. Also, you get advantages like safety, reliability, better maintenance, better care of the servers, more memory, and choice of software at your own wish. Also, for the businesses undergoing expansion, a dedicated hosted environment proves to be ideal because you just need to spend a little more on extra hardware on your own dedicated hosting server.

- Tony Josan – Toronto Web Design

Spam – the worst affiliate marketing strategy

Every day morning when we reach office, the first thing that we do is to open our mail box and check our important mails business as well as personal. But almost all of us find our mail box full of unwanted mails otherwise known as Spam mails. Most of them promise to make you rich quick while many of them informing you that you won lottery of millions of pounds.

There are Spam emails of numerous varieties which claim to provide with everything that you ever wished for. A major number of spam emails use sex as the selling key. Basically spam is advertisements sent via email. Basically companies who practice affiliate marketing follow this.

Affiliate marketing is the promotion and selling of a company product online on behalf of a company by an affiliate. Affiliate marketers assume that sending out emails containing advertisement to as many people as possible will help them reach a vast number of audience. This will help them increase their sales. But, this is simply a wrong view. You cannot increase your sales by spamming people emails boxes with your unwanted emails. Indeed Spam can actually hurt your affiliates. As high as 80% of emails today, are considered as Spam. Most of them come from affiliate marketers who believe that this is the best way to reach people and promote their products.

What can be the outcome of sending spam? It might happen that people will simply delete your message without reading it and block any further emails coming from your email address. So your email is blacklisted even before you made your first affiliate marketing sale. This is definitely not what an aspiring entrepreneur wants.

Also, there are strict rules against internet marketing these days. We all have heard of several cases where several affiliate marketers have to pay heavy penalty for spamming people inbox. So you could also be breaking the law by using this method for your affiliate marketing. Spamming is a big mistake which a large number of affiliate marketers make. So, not only this can end their affiliate marketing career but also can bring them to court and have a blacklisted name worse for their business.

So if you are interested in Affiliate marketing, then you should first read and understand the Do’s and Don’ts of affiliate marketing. Most important of which is not sending Spam. There is no shortcut to reach people. First take your time to establish your business and make a brand name and don’t send Spam and prevent your brand from being shortlisted.

- Tony Josan – Toronto Web Design Company

Benefits of RSS feed in your Website

An RSS is nothing but a means of publicizing update about a Website. RSS feeds usually serve as a link to the website resource and contain the title of the update originating from the website. RSS may or may not include any photos or summary regarding the update done in the website. Some Websites which provide article summary known as Rich site summary allow a reader to skim through the article so that they can decide and come back later on if they want to access the Website source. A RSS feed to website have many benefits –

• RSS gives you all the information about any latest updates in a website.  Be it just a content modification or a complete new post, a rarely updates website or the one which is update daily, RSS will tell you all about it.

• RSS feed also provide summary of the article leaving the decision with reader, if he really wants to read an article or not. Thus a user directly gets what he wants in turn saving a lot of surfing time.

• It is user choice to decide on which website to subscribe in their RSS aggregators. It is even better than just bookmarking your favorites. You can disable RSS feed for any website, if you don’t need it further.

• RSS does not use your email address to send the updates thus reducing clutter in your inbox. It requires an email to subscribe to RSS aggregators though. Your email address is kept safe here and you are free from any kind of Spam emails.

• When you decide to unsubscribe from an email subscription, you are asked with numerous question regarding why you are doing that and then you have to confirm that in a long list of emails. But unsubscribing from a RSS feed is completely hassle free. The only thing you need to do is to delete the RSS feed from your RSS aggregator.

RSS can be used as a marketing tool. You can inform your clients about any new product or news related to your business without sending them any spam mail. This is a very advantageous method for website user as well as the owner. Moreover RSS feeds are used by those people who are genuinely interested in your products

Tony Josan – Toronto Web Design Company