The New Face of Web Copywriting

If you think back about the traditional marketing ways used to market our business, we used print ads, brochures, flyers, pamphlets, paper based proposals, tender documents and newsletters. Those were the days when use to perceive and take care of these tender documents because they were very important for the business. In tender documents, people use to manually write all the information into convoluted policy documents and templates.

Usually people find it difficult to understand the document which was written by somebody else. In the past 15 years there has been a revolution in the way communication is done. We now want quicker, faster and better things. We want to have our information in digestible chunks rather then jargon, complex language and pompous sounding words. We are now used to Web Copywriting which is the new form of writing business documents.

When Websites were initially made they were just like the old fashioned documents which are put on the net. Such websites are known as brochure sites because they contained information available in business brochures. The language used to be tough and formal and was mainly focused on talking about company. But even the form of websites have been developed a lot in recent years

People now want quick and relevant information. Only if the page we are reading seems relevant to our need we seek to go deeper and read more. Otherwise, we simply leave the page.

In the pas 2-3 years there has been further change about the way we process information. We now want to engage in discussion about the product and find out what other think about it. We love to share our views and thoughts. This has given rise to social networking and interactive Websites.

The art of Web copywriting lies in understanding he trend in communication and presenting the information following the trend so the people get it easily. We need to add colors to copywriting in such a way that allow people to scan and then go to find deeper information. We don’t talk the way Shakespeare used to. Same is the case with Internet and Web copywriting. So it is better to go with what is in the trend and follow it.

- Tony Josan – Toronto Web Development

Improve your article marketing in a sure-shot way

It’s not always so easy for everyone to write good articles that can also help you market your website. A number of newbies and beginner writers do have their issues in writing articles. The problems that have are not knowing where to start, and knowing precisely what to write about. Also, it’s difficult to keep SEO at the center of your writing even for veterans. These are certain common issues everyone faces.

Here are some tips that will help you develop your skills and enhance your article marketing.

Make sure that you have enough knowledge regarding your topic. In principle, you should be an expert on the subject and you become an expert only if you know about the subject thoroughly. The important part is that you should appear very much informed and skilled at the subject when you are writing your article. The way to achieve this is, keeping up-to-date with your particular niche and knows what the current hot topics are. Reading and surfing the relevant websites are the ways you can keep yourself always up-to-date with the information.

You should also do some practice in writing attractive titles. If the article you have created has an enticing title, the number of hits your article receives will be higher than average and other articles. You also need to periodically check the statistics for the more popular article directories. This helps you understand where your skills are lacking and where exactly you need to improve. Check the statistics for all your articles and find out which headings or titles attract the most attention.

Everyone knows that practice makes a man perfect; so can be your good self. By practicing on a daily basis, you can get to a situation where you don’t need to think much while beginning to write an article. Decide to write few articles per day and over time you will develop your skill and become great at attracting readers and creating subscribers to your website.

- Tony Josan – Toronto Software Development

Finding Free Articles Online

Internet marketing requires a lot of quality content to be successful. The question is, where and how to get that quality content. Essentially, articles are the sources that give your websites good and quality content. You can definitely choose to write them if you are skilled enough to write well. You can buy them or get them written by professionals. However, one more choice is to search the Internet for freebies; free articles on the subjects you want to target. Below are few ways to get free articles online:

Article directories are the sites where people post their articles for free. These sites include, ezines, newsletter sites etc. All of these directories have multiple categories and subcategories. The idea why people post their content for free is to get credibility, traffic, and reputation as author. Also, this helps them to generate traffic to their sites too. Nevertheless, you still can get those articles from the directories for free and use them as your own content. Most of such directories allow you to copy and use these articles without any fees.

Other nice sources for finding free articles are colleges and universities. They continually update their article repositories to assist their students with their studies. Upon a search engine query about it, you can find the more relevant links to the websites having free articles in several categories not always found at other free article websites.

Free online articles can also be found at news resource sites, ezine archives and online encyclopedias. These library sources contain several types of articles with huge databases to explore. What you might need to do is, just a sign up to some of these websites along with some personal information. But it’s recommended especially when you get enormous advantage in terms of content available for free.

Free online articles can really prove to be the best way to give you real quality content, which is also capable of driving targeted traffic to your website. This may also be very helpful in deciding your Internet marketing strategy because after all, every Internet marketer knows and agrees that content is king.

- Tony Josan – Toronto Web Design

How to Survive a Penalty from Google

Today Google is the most used search engines. Although yahoo is much older then yahoo still Google is the one driving most of the traffic to Websites. Most people target Google in order to decide standard of their Website design. However with the tremendous increase in the number of sites, Google has set certain parameters to index websites and regulate traffic

Google follows its law seriously and punishes sites that violate the rules by doing something like keyword stuffing and spamming. If Google penalizes your site for some reason all you optimization effort will be in vain and you will be simply nobody.

One thing you should realize that Google in not end of online campaigns. There are some other online search engines that drive a reasonable amount of traffic to your site. Online market is unpredictable. Sometimes back it was yahoo and today Google is on top, so you never know what’s going to happen next. So it is best to focus on search engines rather than only Google.

You should not rely only on search engines for your online marketing campaigns. There are various other methods of doing that. Always have a backup plan with you. Actively post messages on various online forums. Leave comments on blogs. You can also rely on article directories and press release forums.

Offline marketing can also work wonders. Nothing is better for marketing than satisfied customers who will most likely refer you to his friends’ family, and business partners

In the end, make sure that you do not do anything to let Google penalize you. But if you are, than have a backup plan for sure.

Tony Josan – AsianWebMedia.com

Differences between SEO and SEM

Search engine optimization and search engine marketing are two different terms which belong to the same group and have a common goal of making your Website and your product popular with search engines and people. SEO is basically a part of SEO and one of the techniques from various techniques used by SEM like paid inclusions, paid ads, PPC etc.   SEM uses a number of such methods to advertise a website.

In a search engine the results are listed in pages which are known as search engine result page or SERP. The result shown in this page is very diverse in nature and contains various sections. There are various paid inclusions which are shown in the top of SERP where as paid ads are placed in the side of the page. To show these ads you need to pay minimal fees and variable fees which depend on the number of clicks you receive.

SEO is a part of SEM and its main aim is to make changes in your website itself and make it more search engine friendly. In SEO you do not need purchasing of ads on any other paid services to rank your website higher. It mainly works by making you site attractive to search engine spiders by having proper keywords, key phrases, Meta tags, and inbound links.

Sometimes web master get confused while selecting from SEO and SEM. You need to spend a good amount of money while practicing SEM but the result is not guaranteed. You might get some short term benefits. But, in general people hardly care to click on the links displayed in the side bar. So you might end up losing your money.  So in overall scenario SEO seems to more beneficial than SEM.

Some regular ways of optimizing a website includes keywords in Meta tags and title, proper name to images, alt tags, keyword and key phrases inclusion etc. Whereas regular way of SEM includes PPC advertising, video marketing, social networking and article marketing.

Any method you use to promote your website, your main aim should be specific and to attract someone who can be your potential customer and help you increase your business.

Tony Josan – AsianWebMedia.com

Traditional Marketing versus Digital Marketing

Marketing has always been key for any business to help it grow as well as survive in the market. Business needs customers to grow. Marketing can be used by companies to reach the customer and tell them about your potential. It is also very important to try and fend off the competition.

Marketing has existed since the first business, only the way it is done keep on changing. Traditional form of marketing involved TV, radio and print media. In earlier days almost all the newspapers, magazines were full of ads and that is what made those ads difficult to work. People have got used to television ads and will not listen to it. Rather they use this time to do whatever work is left out. Newspaper ads also don’t work unless it is about some job or offering a discount coupon.

Traditional form of advertising was very expensive and less reliable. You cannot keep a track on how many people are actually watching your ads You need to pay them irrespective of the fact whether people read your ad or not.

Modern form of marketing refers to digital marketing. Digital marketing is not only what is done with the help of internet, but everything that is using an electronic medium for marketing including internet. The common methods used are email, cell phones and internet.

The best thing about digital marketing is that it is instantaneous, flexible and easy to trace. You know your target market and your hard earned money is only spend in sending ads to people who will be really interested in your product.

Such marketing campaign allows you to create brand awareness and help you grow your business. Reaching people at the time of decision making is also a great benefit with digital marketing. People will forget the ad seen in the morning newspaper but will not what is there with them in their cell phone inboxes

Internet marketing is gaining popularity rapidly and not a mystery any more. This is one of the best media you can use. And Of course it is very important to go with the market and follow techniques which present day buyer and seller understands. As we all know “Digital marketing” is the slogan of the day.

Tony Josan – AsianWebMedia.com